Promotion: The Evil Step-Mother of Writing

LyndaAicherYup. Promotion is the hard-driving bitch of writing that a few warned me about, but no one told me the dirty truth about how hard it really is. It truly is the equivalent of Cinderella’s evil step-mother. It’s lurking, sometimes ambiguous, impossible to please and has a never-ending to-do list.

Blogs, ads, banners, Facebook, Twitter, Instagram, Tumbler, Pintrest, blah blah blah. It all runs together after a bit and it gets really dang exhausting trying to keep up. I’d blindly assumed that it would get easier with every book release. Silly me. The options and opportunities have increased while my time as decreased thus piling on the stress.

I’ve spent countless hours writing blog posts, answering Q&As, updating my website, creating newsletters, new banners, headers, graphics, swag, attending conferences and book signings…it just keeps growing. Long gone are the days of focusing on just writing the book, which is good but also tiring.

For me, the most annoying part about all the promoting is there’s really no way to tell if any of it works or what exactly does work. I tried creating short-links, but the data doesn’t tell if they bought after they clicked. And honestly, I don’t have the time to analyze the data anyway.

I have friends who’ve experimented with not promoting and they have all fallen back under the crazy woman’s influence. It doesn’t matter if there is an overload of promotion or if anyone is influenced to buy my book because of an ad or a blog post, I keep doing it because to not to feels like giving up and I can’t do that.

And to that end, here’s the promotional push for my series releasing in 2015. Do these covers entice you to read the books? Click for more information? Press that pre-order button so you won’t miss the release date? Just checking.




Promotion: The Evil Step-Mother of Writing — 7 Comments

  1. Dear Lord, the evil stepmother of writing. You so nailed promotion. Every time you think you’ve got something figured out, it all twists and changes again. But those covers will sell themselves, Lynda. (Not to mention your great writing)

  2. Wow, I thought I was the only one who felt that way about promotion. She’s a “hard-driving bitch” alright, but also a very necessary one. In theory, I love the idea of connecting with readers via social media rather than “promoting.” In reality, it takes even more time to really do it well, and I haven’t gotten my stuff together enough to figure it all out. But I’m determined to do it. As you said, otherwise it just feels like giving up.

    Delicious covers, Lynda! Good luck with the new series.

    • Even connecting with readers is a version of promoting. I have come to believe that the only authors who manage it all have assistants who do the a large majority of it. Maybe someday we’ll get there too. :-)

    • LOL. There’s just so much to choose from and so many people telling us what is right and wrong. It’s mind-numbing after a while.

  3. Yeah, she’s a bitch, all right. I wish someone could say definitively that such-and-such sells novels. Then I’d do it and be done with it. But until, that happens, or I hire an assistant to do everything for me, I have no choice but to keep plugging away at promotion and hope that what I’m doing will get me some readers.

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