7 Reasons to be an Author Street Team Member

Street teams aren’t a new concept in the music community, but many readers have never heard of or been involved with an author street team. So first, what is it? A street team is an exclusive group of “super fans” who enjoy interacting with other readers and spreading the word about an author’s books.

Many authors have a dedicated street team, meaning the group exists to support that author only. My street team, the Dangerous Darlings, is different in that it’s a group for five authors—Adrienne Giordano, Nancy Naigle, Tracey Devlyn, Tracy March, and me.

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So why would a reader want to be a member of a street team? Well, I put this question out to the Dangerous Darlings and this is what they said…

  1. The ability to meet and make friends with other readers who enjoy the same authors.
  2. Deets on upcoming news, books, and events before they’re announced to the general reading public.
  3. More personal interaction with the authors. This is true with the Darlings as we have a dedicated Facebook group for the team. For example, I’ll share tidbits with the group that I might not post to the general Facebook public—stuff like good publishing news, personal stories, typos in my drafts (of which there are many), and unedited snippets of my work in progress.
  4. Opportunities for ARCs (advanced reader copies). Not every street team receives an ARC of every book, but if I’m giving away a limited number, the Darlings always get first dibs.
  5. Flash giveaways of street-team only swag. For example, after the Barbara Vey luncheon in the spring, Adrienne and I both brought home an extra swag-packed bag from our tables and gave them away within the street team. So those Darlings who weren’t able attend were still able to “participate” in the event!
  6. The ability to discuss a book with readers who’ve already read it. We have a lot of bonding opportunities on our team because the members share those common reading experiences.
  7. The opportunity to express opinions that the author will listen to (for example, when I asked for the Darlings’ input on this blog post) makes street team members feel as though they are a part of the author’s process and career.

Not every author has a street team, but if you’re interested in supporting your favorite authors, check out their websites for the mention on one. And If you’d like to join the Dangerous Darlings, check out our dedicated Facebook group – https://www.facebook.com/groups/DangerousDarlings/.

Are you on any author street teams? If so, what do you like about them?

 


Comments

7 Reasons to be an Author Street Team Member — 19 Comments

  1. Thanks for this post, Kelsey. I don’t know a lot about how street teams work so it was great to hear the benefits of participating from the team members’ point of view.

  2. A year ago I was just a reader. I joined a Street Team because I clicked with an author. No idea what I was getting in to but decided what the heck. Being a Street Team member actually gave me the chance to enrich my life. I’ve gone from that book reader to a member of LOTS of Street Teams, a Blogger and a just recently an Author Promotions business. Crazy yes, but it all started in a street team :) I wouldn’t change this great experience I’m having for anything!!

  3. Like Delene, I was an avid reader who had a low profile FB page that I used to follow my favorite authors. Then I met more new-to-me authors thanks to their recommendations. Then those authors offered me a position on their street teams. I didn’t know what one was but I thought I would give it a shot. I have really enjoyed it and feel blessed to get to know more readers like myself and authors.

    • Joan –

      Before I began writing (and was a voracious reader), nothing like Facebook existed. I can’t even imagine what it would’ve been like back then to have such close access to authors I loved.

      K-

  4. I am one of the Dangerous Darlings and I am super glad I joined. You couldn’t find a better group of authors! I enjoy reading ARCs and interacting with the other Darlings. The authors ALWAYS stay connected with us and, even though many of us have never met then, they make us all feel like family! Thank you Kelsey for giving me this chance to speak out!

  5. I wasn’t sure what to think of street teams when I first learned of them, but after being a part of the Darlings and a few other street teams, I am hooked! It is so fun to interact with authors and have lots of opportunities to share info about books and authors that you just love. Being a part of the Darlings makes me feel like some of my very favorite authors are also friends. The swag and perks of being in a street team are lots of fun but the real benefits are getting to share great books with other readers.

  6. An excellent post!! I wish I had thought of it myself. I love our street team. I thought it would be hard, but it’s really fun to interact with the readers and get to know each other in our own space. Thanks for sharing!!!

  7. Sounds like you and your Darlings are having a great time, Kelsey! I think a group Street Team sounds like a really good idea. I’ve thought of starting one, but felt I’d be limited in what I could offer. You’ve proven there’s strength in numbers.

    • Jana – Interestingly enough, none of the five authors writes exactly the same thing, yet the street team seems to work well. That’s what I was most concerned about. Of course, some of the members do enjoy specific sub-genres more, but we all have a great time!

      Kels

  8. I jut got involved in street teams in the last 6 months or so. I am dangerous darling and also a member of other street teams. I am loving the experience. You feel like you actually know the authors, even if you have never met. Yes, there are great perks, but the interaction is great and you are helping the authors get their word out, which makes me feel useful. I have been on disability since 2003 and have trouble going out much, so I wanted something I could do to feel useful, even when I can’t leave the house. These teams do that for me. Also, all the authors I have come across have been super nice and very appreciative of an anything you do. It is not a lot of work and is fun. Those that are interested should try one out.

    • Jen – Isn’t the internet and social media great that way? I’ve met a number of people with health problems are “super active” because they can be involved with all kinds of things right from their computer screen. I know some folks think social media, etc. is eroding social interaction, but I think it’s all in the way you use it. If you really care about and get to know the folks you hang out with online (like the Darlings!), then I think we’re building social connections, NOT reducing them.

      Have a great week, gal!
      K-

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