Street teams aren’t a new concept in the music community, but many readers have never heard of or been involved with an author street team. So first, what is it? A street team is an exclusive group of “super fans” who enjoy interacting with other readers and spreading the word about an author’s books.
Many authors have a dedicated street team, meaning the group exists to support that author only. My street team, the Dangerous Darlings, is different in that it’s a group for five authors—Adrienne Giordano, Nancy Naigle, Tracey Devlyn, Tracy March, and me.
So why would a reader want to be a member of a street team? Well, I put this question out to the Dangerous Darlings and this is what they said…
- The ability to meet and make friends with other readers who enjoy the same authors.
- Deets on upcoming news, books, and events before they’re announced to the general reading public.
- More personal interaction with the authors. This is true with the Darlings as we have a dedicated Facebook group for the team. For example, I’ll share tidbits with the group that I might not post to the general Facebook public—stuff like good publishing news, personal stories, typos in my drafts (of which there are many), and unedited snippets of my work in progress.
- Opportunities for ARCs (advanced reader copies). Not every street team receives an ARC of every book, but if I’m giving away a limited number, the Darlings always get first dibs.
- Flash giveaways of street-team only swag. For example, after the Barbara Vey luncheon in the spring, Adrienne and I both brought home an extra swag-packed bag from our tables and gave them away within the street team. So those Darlings who weren’t able attend were still able to “participate” in the event!
- The ability to discuss a book with readers who’ve already read it. We have a lot of bonding opportunities on our team because the members share those common reading experiences.
- The opportunity to express opinions that the author will listen to (for example, when I asked for the Darlings’ input on this blog post) makes street team members feel as though they are a part of the author’s process and career.
Not every author has a street team, but if you’re interested in supporting your favorite authors, check out their websites for the mention on one. And If you’d like to join the Dangerous Darlings, check out our dedicated Facebook group – https://www.facebook.com/groups/DangerousDarlings/.
Are you on any author street teams? If so, what do you like about them?